From Crooks and Liars:
[H]ere’s a shocker: Some of the people who phone in to talk radio shows (that caller with the pitch-perfect rant, provocative comment or burning question) may actually be hired actors reading from scripts.
If [the actor] passed the audition, he would be invited periodically to call in to various talk shows and recite various scenarios that made for interesting radio. He would never be identified as an actor, and his scenarios would never be identified as fabricated—which they always were.
“I was surprised that it seemed so open,” the actor told me in an interview. “There was really no pretense of covering it up.”
Premiere On Call was a service offered by Premiere Radio Networks, the largest syndication company in the United States and a subsidiary of Clear Channel Communications, the entertainment and advertising giant. Premiere syndicates some of the more sterling names in radio, including Rush Limbaugh, Glenn Beck, and Sean Hannity.
“Premiere On Call is our new custom caller service,” read the service’s website, which disappeared as this story was being reported (for a cached version of the site click here). “We supply voice talent to take/make your on-air calls, improvise your scenes or deliver your scripts.